Huawei and Honor announced their new dual brand strategy

Richard Yu, CEO of Huawei’s Consumer division, has reported the new double brand procedure for Huawei and Honor gadgets. This expands on his key objectives from 2012 that have been executed effectively.

Huawei needs to be the biggest cell phone producer on the planet. The objective for Honor is to pursue intently, going for fourth biggest brand all around and second spot in China. Huawei and Honor will work near create inventive advancements later on and will coordinate in dissemination and retail.

The buyer division is currently the biggest inside Huawei. A year ago it beat the Huawei transporter arrange business with offers of CNY 348.9 billion ($52 billion), which speaks to an enormous year on year increment of 45.1%.

Respect became considerably quicker, 170% year on year, and is positioned second in online deals by volume all inclusive as indicated by IDC. The brand is set to present its first 5G gadget not long from now, which alongside Huawei’s very own Mate X ties in pleasantly with Huawei’s system business.

Concerning the objectives that Yu set before Huawei in 2012, they incorporate progressing far from being an ODM to a legitimate OEM and dropping the low-edge ultra-low-end telephones. Additionally, consolidating chips from HiSilicon and creating EMUI. Check and check.